Trends & Culture
Swipe, Share, Sell Out: How TikTok and Instagram Became America's Most Powerful Booksellers
Forget the old-school bestseller lists — a 60-second video from a college student in Ohio can now send a book flying off shelves nationwide overnight. We dug into the data, talked to the creators driving it all, and asked the big question: is social media actually making Americans better readers, or just faster ones?